MWA Live - Audits

How to run an ROI Analysis report?

This guide will show you how to run a Return on Investment (ROI) Analysis report from Audit Dashboard. STEP 1: To run a website audit report in-app, click on the New Audit button on the Audit Dashboard. This takes you to a page where you can choose between running an audit for a website / E-commerce / Landing Page, Google Business Profile (GBP) Audit, Page Speed Insights Report, On-Page SEO Report, Competitive Analysis on existing audits, or running a ROI Analysis for a company. STEP 2: Select the type of audit you want to run. We will choose ROI Analysis in this example. STEP 3: Enter the company name for which you want to perform the audit and click Add. You can also pick a company if you already ran an audit for them from the select existing company/organization dropdown. STEP 4: Enter the contact information. You can either provide a name, email, or phone or you can skip this part. STEP 5: Enter the necessary information to perform the audit. Monthly Website Visitors – The average number of people that visit their website in a month. You can pull this from their analytics or ask them. The average number of people that visit their website in a month. You can pull this from their analytics or ask them. Monthly Leads Generated – The average number of leads the company gets per month. Include all calls, emails form submissions etc. The average number of leads the company gets per month. Include all calls, emails form submissions etc. Qualified Leads – The percentage of leads generated that are of good quality eg. 70%. The percentage of leads generated that are of good quality eg. 70%. Successful Customers – The percentage of qualified leads that convert to sales eg. 35%. Please note: If you run generating an ROI report for an e-commerce website, you can toggle the e-commerce option. STEP 6: Click on the Create Report button to proceed. Your next step should be to review the audit results and then use one of our done-for-you email templates to connect with your prospect or customer. Remember to deliver value before you sell. So unless you are slammed with leads and business, offer a strategy call or a free consultation session to cover the points you have uncovered vs. just emailing it over. If you have any questions, please reach out to us at support@mywebaudit.com.
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